A key concern in the design was that, even though the translation center was powered by ProZ.com, Translators without Borders is the real force behind the whole operation and the organization’s identity had to be carefully preserved. The same applies of course to translation agencies using the platform.

To this end, a “white label” philosophy was followed in the design of the platform in such a way that all players or visitors to any instance of the translation center will see the name, logo and colors of the organization managing it, thus preserving their corporate image. White labeling means that the whole operation will be perceived by all actors as an integral part of the managing organization.